Tuesday, June 3, 2008

Roll on Deodrant


This has been bothering me for almost a year, and it happens every day as I use my roll on deodorant .

You see, almost all liquid roll on deodorant comes in a 50ml size package and nothing else. I checked the bottle and found that you can actually put 55-60 mls in the current bottle. If you do such a thing ,the whole world can save 1300000 bottle every year. This would help the environment in many ways including less petroleum used and less energy required to produce it, etc.

In a similar vein, having a 75ml bottle in addition to the 50ml one is not only good from a marketing point of view(versioning,) but also from an environmental point of view. This 50% increase in the liquid volume would only require a 10-15% increase in the material used for the package. So the savings in the long run would be even more at around 26000000 million plastic bottles per year.

This second proposal applies to both the made from glass deodorant packages as well as the plastic one.

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